Lately Twitter has been blowing up among IT professionals. Many IT professionals know Twitter inside and out, while others are still trying to figure out how it all works.
If you are just using Twitter to talk about yourself or see what your friends are up to, Facebook is a better option for that. Twitter is a source of breaking news – locally, globally and in your specific industry. It is a way to get words of wisdom from the most influential leaders in the world. It puts you in conversations with people you admire that you may never meet. It can even be a job board, a newsletter of upcoming events and conferences in your area, a source of humor and laughter for your day, a way to stay on top of the latest cultural trends, or free access to the minds of your favorite celebs.
If you have an account and are following the right people, you have taken the first steps to getting the full value out of Twitter. Here are some good ideas of what to do next:
Connect with local user groups. Hopefully if you are a techie living in a big city like Dallas or Atlanta, you have found local user groups to get involved with. Most user groups have their own Twitter accounts or personal hashtags. Let your followers know what groups you are going to by checking in on Twitter and tagging the group or speaker. By using specific hashtags of the group, you can live tweet during the meeting and follow what other attendees are saying. After the meeting, keep the conversation going by tweeting comments or questions at the speaker or other members.
Engage tech leaders in your community. There are influential leaders in every community that love to get into Twitter conversations about things like new tech products or their frustrations with their latest coding project. Follow these people and respond to their tweets. They probably won’t respond every time, but this will show your thoughts to your followers and maybe gain feedback from some of them. Reaching out to leaders in your field shows that you are relevant and eager to learn.
Maximize your job search. The most common way to use Twitter in a job search is to look up keywords like #ITjobs or #dfwjobs. There are also several job board accounts for different cities. However, this is not the only way to strategize as a job seeker. By tweeting out relevant articles to your industry and engaging likeminded people, you will stand out against other candidates. Recruiters and employers are likely to look at your social media profiles when trying to decide if you are a good fit for a company. Give them something to remember you by.
Use lists. Follow popular tech blogs and put them all into one list for easy access. Then, put local developers or industry peers in another list to keep up with their tweets. This will not only add organization to your life, but it will also make it extremely easy if you follow a lot of people but want to quickly check what your friends are talking about without having to scroll through a bunch of other accounts.
Promote your work. If you have a blog because you just cannot say everything you want in 140 characters, tweet it out. I can never say this enough, so USE HASHTAGS. If the topic of your blog relates to jQuery, tweet the link at jQuery accounts, such as local user groups or experts or fellow jQuery enthusiasts like you. If you do not have a blog but do design or develop web pages, share those too. Let Twitter be an outlet to showcase your talent.
Ask questions. The best way to engage people on Twitter is to ask questions because they are more likely to get a response. People love when you give them a topic that they are interested in, and many are quick to offer their opinion. Twitter is its own little community, connecting people from any location on what they are passionate about. This is a great way to gain insight from others and learn from leading experts.
About the Author:
Jennifer is working part-time for MATRIX in Dallas as she finishes up her degree at the University of Oklahoma. She started out as a Social Media Intern last summer and continues to manage the Dallas Twitter account while collaborating on the other MATRIX social media profiles. She also focuses on local user groups and tech events happening in the DFW community. Her goal is to bring a a fresh type of creativity to the recruiting business.
You can find Jennifer on LinkedIn, Twitter, or email her at Jennifer.Bradley@MATRIXRes.com.