Commitment and pride are characteristics that are difficult to measure when interviewing prospective employees. However, once you’ve found people who have great attitudes and hire them, it’s up to you to take it one step further and build commitment. If you’re limited in what you can pay, or opportunities for advancement are scarce, how do you get employees to act like they own the place?
First, are you willing to work at bringing out the best in your employees? It’s a full-time job. Most employees want to be successful, but they sometimes lack the skills and know-how. As long as people have bills to pay, businesses will be able to hire people. But without structure, systems, and attitudes, employers will never be able to develop and retain what is every manager’s dream—motivated employees.
Second, getting employees to act like they own the place is accomplished in several ways. The reality is, once fair wages are set, more money or better fringe benefits have a negligible impact on employee loyalty. Loyalty is defined by the quality of the relationship of an employee to the organization. There are a number of ways to build employee loyalty, but none of them come without effort.
This article is about what you can do to get your employees to emotionally commit to you and the goals of your organization—admittedly, no easy task—but proven to be doable if you’re willing to work at it. The ideas contained herein are not meant to be all-inclusive. However, they represent a cross-section of ideas that I hope you find helpful.
Behind the success of any thriving business are a number of key principles related to employee loyalty. The late Mary Kay Ash, founder of Mary Kay Cosmetics, said it well: “There are two things people want more than sex and money - recognition and praise.” With that light-hearted, but powerful thought, I’d like to share some ideas that HR personnel can use and share to keep top-notch employees committed and loyal to the task and the company.
1. Let them know they count. Don’t fail to overlook the use of low-cost or no-cost incentives as a way to show appreciation. Why? Because everyone needs to feel valued from your managers to your office personnel, and beyond. A simple “thank you” can go a long way to get commitment from the people that you depend upon day in and day out.
2. Include “fun” in your organization’s core values that should already include respect, trust, excellence, balance, ethics, adaptability, empowerment and calculated risk-taking. Don’t give it “lip service.” Live each and every one of your core values to the fullest!
3. Create a recognition program that might revolve around any of the following: exceptional customer service, meeting or exceeding departmental goals, best overall new idea for increasing customer satisfaction, most creative cost-saving idea, or cleanest work area.
4. When someone leaves your company don’t ignore the fact that the loss of an employee puts a burden on your other employees. Anticipate the fact that your existing employees will be willing and able to pick up the slack only so long before they become frustrated. You then you run the risk of losing them too. Show your appreciation for the fact that they are holding things together until you can hire someone to replace the person(s) that left.
5. Acknowledge customer praise of your employees by posting and/or reading letters of thanks from customers. Everyone wants to be recognized when they’ve done a good job, especially when it involves customer-relations.
6. Support an Employee Retention Council. Everyone benefits when turnover is kept to a minimum. This cross-section of employees meets as a team to discuss ways to reduce employee turnover. Their suggestions are presented to management for further consideration.
7. Promote new responsibilities when there’s no place to be “promoted to.” Many organizations have limited room for advancement. However, it doesn’t have to mean the end of the challenges. Get input from your employees and together decide what new responsibilities they might be interested in pursuing.
8. Recognize and reward employees who work on non-scheduled days. These are the people you call on to work on weekends, holidays and/or their day(s) off. We often take these people and their loyalty for granted. Treat them special. Don’t ask the same people to make this kind of sacrifice all of the time or you run the risk of losing them, especially if you fail to recognize and thank them.
9. Write a personal note to employees from time to time. It’s a simple, yet effective way to show your employees how much you appreciate them and the work that they do.
10. Be your own cheerleader. Set the example. If you’re having a bad day, get over it. Your attitude is contagious; your employees will model what you do and feel.
11. Promote from within whenever practical. Most people would like the opportunity to be considered for other jobs within the organization. Overlooking your current employees and going outside your company for new hires is a real morale buster. One of the most successful organizations that I know ALMOST NEVER goes outside their company to fill vacancies. As a result, their turnover is exceptionally low.
12. Make employees a part of your weekly “to do” list. Add the names of the people who report to you to your list of goals to accomplish. Then cross off names as you recognize them with positive feedback.
13. Lead your team of employees in a standing ovation for an employee(s) that has done an exceptional job. It not only gives everyone a chance to stretch, but it’s fun and costs nothing.
14. Implement “no-pay-day” paydays. On the week that employees don’t receive a paycheck, hold drawings for small prizes. Keep this up for three months. If it continues longer than that it may get boring.
15. Give “Super Server Awards” to the employees that best exemplify superb service to your customers. Co-workers determine who receives the awards and employees at all levels of the company are included in the contest.
16. Write a year-end letter to your employees sharing the organization’s or department’s success for the year. Include something about everyone on the team. Part of the text might say: “Let me express my sincere thanks for the dedicated and skilled work that was performed throughout the year. We couldn’t have reached our goal without your help. Here are some examples of your major accomplishments…”
17. Celebrate everything you can - exceeding goals, meeting an exceptional challenge, attaining a good safety record, improving customer relations, eliminating waste, managing costs, or any other employee heroics. You don’t have to be a large company to celebrate. Small businesses can do this too, and it doesn’t have to cost a lot of money.
18. Implement a “Shining STAR” employee recognition program. Recognize and reward employees who consistently go the extra mile to provide professional, quality customer service. The focus of the program is the S.T.A.R. Standards of Excellence—Service, Teamwork, Attitude and Respect. Recognition goes to employees who distinguish themselves by their exemplary performance in these areas as determined by their managers and peers.
In conclusion, people naturally want to grow in their work and in their lives. Give your employees the opportunity to do both while having fun. When employees seek growth in their jobs or areas of expertise, or in anything that personally interests them, the end result is happier and more productive employees who become loyal members of your team. In addition, everyone wins when you regularly praise and recognize your employees. Rewards, incentives, and positive feedback are like carrots; they’re there to get people motivated and on task. They can be critical in getting your employees to act like they own the place through their loyalty to you and your organization.
About the Author:
Carol Hacker is a human resource consultant and seminar leader who ranks among the experts in the field of recruiting and retention issues. For more than two decades, she’s been a significant voice in front-line and corporate human resource management to small businesses as well as Fortune 100 companies. She’s the author of 14 highly-acclaimed business books including the bestsellers, Hiring Top Performers-350 Great Interview Questions For People Who Need People and 450 Low-Cost/No-Cost Strategies for recognizing, rewarding & retaining good people. Carol can be reached at 770-410-0517, carol@carolahacker.com or www.carolahacker.com.
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Hiring Manager